This sitting becomes §0 of your Decode report: the decision brief. Your access code was provided by the studio when the engagement opened; it routes the brief to your file. Around ten minutes, one question at a time. Drafts hold in this browser.
Codes are issued when an engagement opens. If you arrived from the engagement menu, send the studio the decision you are weighing and the engagement you have in mind; a scoping call follows. A brief drafted on the inquiry form carries into the email below.
we reply within two business days
← the engagement menu, with founding price bandsEvery report delivered under this engagement, newest first. A new brief opens the next study.
Launch, position, build, spend, enter, kill. One decision, stated plainly. The report opens from this line; everything else in the study answers it.
Same map, different interrogation. Pick the seat at the table the study should speak to; the other lenses can be re-run on the same map later.
Your working theory about this audience or market, in your own words. The decode tests the wager before the budget does; a stated wager makes the test sharper.
The bar a useful answer must clear. What decision changes, and on what evidence?
Defined as tightly as you can: segments, geographies, ages, scenes. Guesses are welcome; the map exists to correct them.
Paste anything that points at the audience or the decision: your profiles, communities they gather in, competitors, prior research, press, the product itself. Every link scopes the scan.
Taglines, positioning statements, campaign concepts, verbatim. Each is scored LANDS / INERT / CLOCKED against every persona in the map.
The channels genuinely in play for you. The media read weights toward the rooms you can actually enter.
Budget bands, brand rules, legal lines, territories you will not enter, moves already ruled out. Constraints are part of the map, not an afterthought.
The observable you would accept as proof, in your own words. Every Decode closes with a falsification metric; yours starts here.
This is how the decision brief enters the file. Edit anything; then put it on the table.
Your decision brief is on file. The studio reads every brief by hand; we reply within two business days at the email you gave, with any scoping questions before the scan opens.
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